Why are teams choosing Flow?
Because most outreach on LinkedIn fails. Messages go unread. Conversations don’t start.
And even when someone does respond, it’s usually a ‘polite’ brush-off (rather than someone showing interest).
I've been there. In 2024, I spent five weeks firing messages into the void and got absolutely nowhere.
The problem isn’t LinkedIn. It’s how most people are using it.
Too many GTM teams treat LinkedIn like an email list, sending generic, templated messages to anyone who fits their ICP (ideal customer).
It worked, once upon a time. But not anymore.
Here’s what I’ve learned (the hard way):
LinkedIn isn’t an email inbox. It’s a social platform, and people expect something real, and more authentic - everyone is beyond saturation point with ‘cold pitches’.
The good news? There’s a better way.
Warm outreach.
The kind of warm outreach that gets us 5-10 conversations and 2-3 high tickets sales calls every week.
It’s the same process that got one our clients 105 sales calls in just 6 weeks.
This is an email he wrote referring us to an associate ↓
Instead of reaching out to people who don’t know you, you focus on the people who have ‘already shown interest’, people who have engaged with your content, viewed your profile, or followed you.
These are the people most likely to respond, start a real conversation, and ultimately book a call, sign up or subscribe to your offer.
In this guide, I’ll break down a structured, repeatable process to: